function storeFeed(root) {
feedObj = root;
createHTML(feedObj);
}
 
function createHTML(feedObj) {
  var c = '';
  for (var i = 0; i < feedObj.feed.entry.length; i++){
    var name = feedObj.feed.entry[i].gsx$name.$t ? feedObj.feed.entry[i].gsx$name.$t : '';
	var additional = feedObj.feed.entry[i].gsx$additional.$t ? ", "+feedObj.feed.entry[i].gsx$additional.$t : '';
	var location = feedObj.feed.entry[i].gsx$location.$t ? "<br />"+feedObj.feed.entry[i].gsx$location.$t : '';
	var quote = feedObj.feed.entry[i].gsx$quote.$t ? feedObj.feed.entry[i].gsx$quote.$t : '';
	var product = feedObj.feed.entry[i].gsx$product.$t ? feedObj.feed.entry[i].gsx$product.$t : '';
	var source = feedObj.feed.entry[i].gsx$source.$t ? feedObj.feed.entry[i].gsx$source.$t : '';
	var articlelink = feedObj.feed.entry[i].gsx$articlelink.$t ? feedObj.feed.entry[i].gsx$articlelink.$t : '';
	c += "<div class='quote_container'<p class='quote'>\""+quote+"\"</p><p class='quote_owner'>"+name+additional+location+"</p></div><br />";
  }
  document.getElementById('customerFeed').innerHTML = c;
}